runningNOMORE
Why I have long feared the pursuit of my creative problem solving abilities as they relate to design…
I did not want to spend my time creating letterheads, logos, or business cards or create attention for things that do not matter. I looked at the design industry and saw a “profession [who’s] time and energy [was] used up manufacturing demand for things that are inessential at best.” I saw a trade that would demand I pour myself into useless endeavors. But I want to pour my creative problem solving abilities into those things that have meaning. I want to create demand for issues effecting the human experience and quality of life. The "pursuits of life, love, and happiness" I will not give a chance in hell, rather the pursuits of justice, relieving the oppressed, defending the orphans, and pleading the cases of the widows. “Social Marketing” is what I think it’s called. I was unaware such a thing existed until I saw an advertising campaign, commissioned by Amnesty International, creating demand for actions against human rights violations. Then I learned about Kalle Lasn and Tibor Kalman, who have shown me more is possible with “a special breed of people with a special breed of brain.”
So with this new understanding I am pursuing a job at an art college who shares an equal understanding of the importance of design. The school is Art Center College of Design in Pasadena. My hope is to secure a full-time job and begin attending classes in an evening program called “Art Center at Night.” The college was the first school of design appointed by the UN to be among official NGO (non-governmental organization) UN partners. In awarding this status, the UN recognized that designers are key contributors to the creation of our human environment, and that as drivers of innovation they can make a lasting difference in people’s lives.
Please join me in this adventure by regularly visiting my blog and sharing your commentary on my thoughts, or simply stop by regularly to say hello. I’ve learned the importance of friends and family over the past year. It does wonders just to know someone is listening –I think it reminds us that we are not a lone.
May we enjoy this adventure of learning about design and creating demand for social justice together.
Relevant Links:
Art Center College of Design
article about Tibor Kalman
Kalle Lasn's work
Amnesty Intl. Ad Campaign